HUGE DREAMS.
tiny bets.
We help founders turn their boldest ideas into lovable, launchable products.
We Help Founders Get to Launch. Fast.
We specialize in the earliest and most critical phase: turning bold ideas into working software. Whether you're validating a concept, preparing for fundraising, or just want to ship faster — we're your crew.
MVP Development
Design and code your first version with speed and clarity.
Product Strategy
Shape the roadmap, define the user stories, and find your product-market fit.
Tech Architecture
AI-first, scalable, and modular systems built for future growth.
Branding & UX
First impressions matter. So does usability.
Build In Public
We help you build traction before launch by showing your work to the right communities.
The IdeaCrafters Playbook
We're methodical dreamers. Here's how we tackle every project:
Pain-driven
We start with a real problem.
Consumer-focused
Personas, needs, and moments of use.
Founder-led
You drive. We refine and accelerate.
AI-first
We embed intelligence where it makes sense.
Micro-scoped
Smallest valuable version first.
80-opened
We embrace open source, community, and sharing.
20-closed
We help define the value you own.
Publicly-built
You get visibility from day one.
Fail-fast
We iterate fast and with purpose.
Projects & Case Studies
We've helped founders across industries launch tools that solved real problems — and stuck.
Fatoura App
A SaaS tool used by thousands of SMBs to simplify invoicing in the MENA region.
We launched in months and got paying users in weeks.
WeChalet
A platform connecting travelers with curated stays in Canada.
IdeaCrafters helped us re-architect our system for growth.
Docmate
An AI-powered knowledge hub for medical professionals in Canada.
From concept to MVP in record time.
Built by Founders, For Founders.
We've been in your shoes. Now we're here to help you succeed.
Jad Bitar
Veteran technologist, product strategist, and startup CTO. From building Docmate to contributing to CakePHP, he's seen every kind of launch — and built systems that last.
Abdelmounaam Benhouria
Product engineer turned SaaS entrepreneur. Founded and grew Fatoura, led dev teams at Brainiac, and helped dozens of SMBs launch and scale.
You've got the spark. Let's build the fire.
Book a free 30-min session and tell us what you're working on — or just where you're stuck.